Audience feedback is vital towards any production because it is important that the producers understand how impacted their target audience are. Furthermore, the use of feedback also gives the opportunity for improvements to be made so that the audience can be more impacted and this would then ensure that the production is more successful. From the feedback that the production team can make points on the strong and weak points within the production and make adjustments to ensure that the production is improved. Knowing any weaknesses is beneficial as you know what parts of your production are not working and it will help improve the production. It is also important because you can make improvements on what the audience say. It is also a hard process as many people will have many different opinions and views but selecting the majority of peoples opinions could make your production attract more audiences. In addition, it can made a production more popular as the more people that enjoy the production then the message will spread more and attract more viewers which also then contribute on how successful the production is. Audience feedback also gives the ability for the production to be improved from another persons perspective.
We received our audience feedback from our target audience from various different strategies such as from the screening of production, questionnaires, posting our video on YouTube and focus group. We filmed and created our rough cut and used the software 'Final Cut Pro X' to add our different elements such as editing, sounds etc. Once this was created, we uploaded the rough cut video to YouTube and asked the audience to post their opinions and feedback about the sequence so that we could review the audience's feedback. We also viewed our rough cut once it had been completed and produced a screening production for our class so that they had the ability to give their opinions and feedback towards us so that we know how to improve the sequence. Another way that we analysed our audience feedback was creating questionnaires. This had taken place before we created the rough cut as the purpose of this was to find out more about the audience and their interest. This would benefit our sequence as we would have a better knowledge of what the audience would want to see within a thriller sequence and we could also analyse what they find 'typical' so that we could avoid that to give them a better shock. I find that the best way in which we reviewed the audience feedback was the process of uploading the rough cut to YouTube as I find that was the most benefiting way to view the feedback as the audience could watch the sequence numerous times and have the ability to give more feedback to us. Furthermore, this gave us a wide range of audience in comparison to the other strategies as the audience's in the other strategies were limited which meant that we wasn't able to reach our full potential whereas the YouTube method meant that anyone could watch the video and post the feedback; this feedback would benefit our production and the film industry as it gave us the opportunity to review different opinions and take on board the comments that they gives us and make changes to our production. Furthermore, this would make our production would be more successful than before as now we would give the audience a production in which they edited to make it suited towards their interest. From the production being successful, this would benefit the film industry as it would attract more popularity as it is now satisfying more people, therefore making the production more successful and also increases the economic income as a result as the viewers increase.
POSITIVE COMMENTS
The first positive comment that we received was based on the sound effects and music that we included within our sequence. The audience enjoyed this element within the sequence as they found that this was a positive impact as the music contributed in helping the tension levels build up. This was effective as it helped the audience to become more engaged within the sequence and made them become more on the edge of their seats which was a positive reaction. Clearly the music behind used in the sequence was impacting the audience if it helped build up the tension and intensity. I believe the audience were most affected by the music where Freddie was walking up behind Bettie as that is where the music levels were the most intense and dramatic in the tension build up. I am happy with this particular feedback that I have received as the audience are reacting to the sequence in the way that I intended them to. I felt if we were too include music that would build up then they would become more engaged and would react better making it more conventional towards the thriller genre.
The second positive feedback that we received was based on the narrative of our sequence. We received the positive feedback on this element because the audience found that this was a unique narrative. They enjoy the narrative as it was unusual from a typical thriller narrative. The use of a cannibal is unusual therefore the audience were more engaged as the audience are not use to seeing this type of story line so they are more interested. Furthermore, the narrative is unexpected as the audience wouldn't expect the only female character to be the antagonist as usually the female character tends to be the weak, vulnerable character so this creates more of a surprise when the identity is revealed. I am happy with this particular feedback that I have received as my intentions have gone to plan. Me and the rest of my group wanted to create a unique narrative so that the audience would be more interested and engaged as it would be something that they haven't seen before. Furthermore, we felt if we was to go along and create a unique narrative then the audience would build more of an interest.
The third positive comment that we received was based on the idea of a hidden identity of the antagonist. The audience felt that this was a positive impact towards them as they felt that this created the shock and the surprise that a thriller genre needs as it makes it more conventional towards a thriller genre. Furthermore, they fund that this idea was a good impact as none of the audience expected the female character (Bettie) to be the antagonist. As said previously, typically the female characters would be the weak, vulnerable so when Bettie's identity is revealed towards the end of the sequence this creates a sudden surprise towards the audience. From this point the audience have the ability to create a different relationship with her as the audience perspective changes once they realize that she is the antagonist. This is unexpected for the audience as they expect one of the boys to be the antagonist as they can easily over power the one female however this is not the case. I am very happy with this feedback that I have received as the hidden identity help the audience to become more engaged as this was a shock towards them as it was something that the audience was not expecting. Furthermore, I also am happy with this feedback because this made the thriller more successful as it managed to successful create key elements of a thriller such as shock and surprise which made it more conventional and successful.
CONSTRUCTIVE COMMENTS
The first constructive comment that I received was based on the shot where Bettie reveals her hidden identity as the lighting was uneven. We received this feedback purely because we were delayed on the filming schedule so we rushed the last scenes. Due to the weather becoming dark quickly, we had to film Bettie's reveal in the dark because of this we had to film her scene in a darker location so by this the lighting of the sequence was uneven in contrast to the rest of the sequence. This made the sequence less successful as it was easily noticeable. I find that this was disappointing as it let down the whole of our sequence. We included all different various elements too build up the tension and intensity and then it gets let down by the lighting the background so all the tension levels drop again which makes the sequence less sequence. This would be a part of the sequence in which we definatley need to be edited as this is the lowest part of our sequence and is the let down of the whole sequence as the lighting is easily noticeable therefore makes our sequence looks less professional and loses the audience's focus on the subject.
Next, the constructive feedback that we received was to include and create more shots. The audience suggested that we were to add in more shot in order for the narrative to be developed even further. The audience made suggestions such as including shots such as Freddie's face reaction of when he see's Bettie's true identity. The audience suggested this so that they can see Freddie's facial expression when he see's Bettie along with the body language that follows after. I believe that this suggestion is very reasonable as it would clearly help to impact the audience at a higher level. Furthermore, I believe that this would help the audience to build a better relationship towards Freddie as the audience would have the ability to see how Freddie is reacting. Also, I believer that we could use camera and editing techniques such as zooming out and reaction shot so that the audience can see the intricate details on his face therefore giving the ability for a better relationship to be built.
Lastly, the third constructive feedback comment that we received was that the entire sequence needs to be slightly longer. This could be done by adding more shots however since we only need roughly just over 30 seconds, we could extend the sequence by adding more editing technique such as slow editing in order that the sequence can be made longer. Furthermore, we could also drag more scenes on by including more effects so that the 2 minutes time period could be filled up in a more efficient way. I find that this is useful feedback for our group to receive as we are too busy filming and creating all the elements for our sequence that we do not acknowledge how short our sequence is and this makes us more aware of the timings that are too be used within the sequence given that the sequence has to be at least 2 minutes. I also think that it's important for us to extend the sequence as I believe if the narrative is being explained too quickly then there is a higher possibility that the audience will get confused as they will miss out on the main focus's and this will impact on the reaction's and relationships towards the characters that we intended for them to have making the sequence less successful.
CONSTRUCTIVE COMMENTS
The first constructive comment that I received was based on the shot where Bettie reveals her hidden identity as the lighting was uneven. We received this feedback purely because we were delayed on the filming schedule so we rushed the last scenes. Due to the weather becoming dark quickly, we had to film Bettie's reveal in the dark because of this we had to film her scene in a darker location so by this the lighting of the sequence was uneven in contrast to the rest of the sequence. This made the sequence less successful as it was easily noticeable. I find that this was disappointing as it let down the whole of our sequence. We included all different various elements too build up the tension and intensity and then it gets let down by the lighting the background so all the tension levels drop again which makes the sequence less sequence. This would be a part of the sequence in which we definatley need to be edited as this is the lowest part of our sequence and is the let down of the whole sequence as the lighting is easily noticeable therefore makes our sequence looks less professional and loses the audience's focus on the subject.
Next, the constructive feedback that we received was to include and create more shots. The audience suggested that we were to add in more shot in order for the narrative to be developed even further. The audience made suggestions such as including shots such as Freddie's face reaction of when he see's Bettie's true identity. The audience suggested this so that they can see Freddie's facial expression when he see's Bettie along with the body language that follows after. I believe that this suggestion is very reasonable as it would clearly help to impact the audience at a higher level. Furthermore, I believe that this would help the audience to build a better relationship towards Freddie as the audience would have the ability to see how Freddie is reacting. Also, I believer that we could use camera and editing techniques such as zooming out and reaction shot so that the audience can see the intricate details on his face therefore giving the ability for a better relationship to be built.
Lastly, the third constructive feedback comment that we received was that the entire sequence needs to be slightly longer. This could be done by adding more shots however since we only need roughly just over 30 seconds, we could extend the sequence by adding more editing technique such as slow editing in order that the sequence can be made longer. Furthermore, we could also drag more scenes on by including more effects so that the 2 minutes time period could be filled up in a more efficient way. I find that this is useful feedback for our group to receive as we are too busy filming and creating all the elements for our sequence that we do not acknowledge how short our sequence is and this makes us more aware of the timings that are too be used within the sequence given that the sequence has to be at least 2 minutes. I also think that it's important for us to extend the sequence as I believe if the narrative is being explained too quickly then there is a higher possibility that the audience will get confused as they will miss out on the main focus's and this will impact on the reaction's and relationships towards the characters that we intended for them to have making the sequence less successful.
Based on the various comments and feedback that we have received, there are changes that we as a group have to adjust. Firstly, we need to edit Bettie's identity reveal scene because of the odd lighting in the background. We will adjust and edit this scene by re-filming this particular part at an earlier time within the day so that the lighting will be lighter however if the lighting is brighter than the rest of the sequence we always have the ability to use our editing techniques such as adding filters to make the lighting more low key. This would make our sequence more successful as all the lighting's would now be the same so now the audience can focus on the actual sequence and narrative rather than losing the focus caused by lighting variations. Secondly, we need to edit the sequence by adding more shots such as adding a reaction shot of when Freddie see's Bettie bloody face. After this has been included the narrative can carry on of when Freddie starts running away. This would make our sequence more successful as the audience will be impacted as they will have the ability to build a better relationship with Freddie as they start to feel more sympathetic relationship which also help to engage more. Lastly, we need to fill the 2 minute space by making the sequence longer which could be done by editing the sequence to make it longer such as adding slow editing to drag the scenes on. Furthermore, we can make the sequence longer by adding more shots, for instance we could add a shot of Bettie at the end of the sequence to see her expression towards Freddie.
This is a piece of video evidence that we uploaded on to YouTube in order to receive our audience feedback for our sequence.
This is a piece of video evidence that we uploaded on to YouTube in order to receive our audience feedback for our sequence.
This post demonstrates a good understanding of why audience feedback is essential to receive. You have considered the comments that you have received well and have reflected on points that you would like to implement well, by focusing on your final product.
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