Sunday, 22 February 2015

Evaluation Question 7- Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Looking back at my preliminary task, I believe the purpose of creating it was to gather a better understanding of how to use the different equipment and how they function. It would also give me a better feeling working with equipment such as tripods as I haven't worked with tripods before. This was important as it gave me the opportunity to experiment with different camera techniques and angles so that after I could review it, I could see what camera angles and techniques were the most effective and would be ideal to include within my own sequence. Furthermore, it would also develop my editing skills further using Final Cut Pro X as I merged different clips together using transitions and filters. After creating the preliminary task I would then have the ability to identify my strengths and weaknesses. Due to the fact that this was my first time working with video cameras, tripods and Final Cut Pro X, it was vital that I identified my strengths and weakness so that I can work on and improve my weaker areas so that when it came to filming the final production I wouldn't struggle in these areas and wouldn't waste time.

From this preliminary task, I have learned a range of different camera angles and techniques such as the high/low angles, panning, zooming in/out and also mid shot. Also, after reviewing this different camera angels and techniques I learned about the effectiveness with the different angles and techniques. For example, I learned that using high angles made the characters look more weak and vulnerable which was ideal to use within my own final production as I could give the audience a different perspective. Furthermore, I also learned that it is vital to review your work in great detail as you may find mistakes in which could of been oblivious when filming. For example, when I was filming, it didn't come to my attention that the space that I was filming in would be impacting the audience as it makes the scene and production looks less professional and more amateur which means that the sequence won't be as effective on the audience resulting it to be less successful. In addition, I learned about different editing techniques using the software of Final Cut Pro X. From this, I learned about different editing techniques and filters that can cause a change in atmosphere and help the audience to become more engaged and build relationships. For example, I learned that involving a slow editing technique results in more suspense and tension being built up and helps to engage and impact the audience more and is more effective. Also, I learned about the different filters could impact the audience more by making the sequence more effective. For example, using a slightly blurred filter helps to make the frame look a point of view perspective therefore helping the audience to become more engaged.

From my preliminary task, there are various skills that I learned that helped me with my thriller film. Firstly, my knowledge that I gained about the use of various camera angles and techniques were very helpful towards my thriller film. This was because I wanted to include a variation in order to keep the audience engaged throughout, so using skills such as the zooming in helped my within my final thriller filler as it made the sequence more effective and impacted the audience more. Due to the fact that I had practice with this technique within my preliminary meant that I could deliver a better result within my final production meaning skills such as the zooming in and out were more smooth so impacts the audience more. Another skill that helped me within my final thriller film was the use of the tripod. I have not used the tripod before my preliminary task so it was important that I learned and developed new skills. Due to me being able to practice a range of shots with the tripod this meant that more time could be saved and also I could deliver a smoother result instead of a unstable one which was seen in the preliminary task. Furthermore, editing skills that I learned within the preliminary task such as speeds of editing, filters and transitions helped me within my final thriller film. Within the preliminary task, I had the ability to use the software Final Cut Pro X to experiment with a range of techniques and see what impact they each created. For example, my knowledge that I gained within the speeds of editing I learned that it would be convenient to include a fast editing with a chase scene as I learned in the preliminary task that the fast editing makes the sequence more exciting and keeps the audience eager to continue watching and also creates a high level of tension as the intensity level increases. From this practising it was very useful in my final production as I already knew what each technique created and what type of impact they each created so it saved me time instead of experimenting every single technique and wasting time whereas I could just get on with it.

Evaluation Question 6- What have you learnt about technologies from the process of constructing this product?

This is the link for my evaluation question 6 prezi presentation

http://prezi.com/spn8jca1caw1/?utm_campaign=share&utm_medium=copy

Evaluation Question 5- How did you attract/address your audience?


Evaluation Question 4- Who would be the audience for your media product?



Evaluation Question 3 - What kind of media institution might distribute your media product and why?

Prezi link;

http://prezi.com/oisplozfocgk/?utm_campaign=share&utm_medium=copy&rc=ex0share

Evaluation Question 2 - How does your media product represent particular social groups?

Within my sequence that I created, the main character is a female called 'Bettie'. Bettie is the antagonist who has a lot of power and dominance and can overcome any other character. Within her role as the antagonist, she has a hidden identity of a cannibal and murders people this way by eating them. This  gender role is subversive as Bettie is a female and this gender is stereotypically the weakest. Typically, male characters tend to overcome any female characters as the females tend to be more weak making them more vulnerable. Furthermore, Bettie is represented through the hidden identity throughout the majority of the sequence so that her identity is not revealed and so that she blends in with the characters. This means at the point where her identity is revealed, the impact on the audience will be bigger and better as the audience would be more surprised and shocked that she is not the vulnerable character they thought she was. She is dressed in a casual manner such as jeans, white converse shoe and a black jacket on top of a jumper so that the identity isn't given away and to look normal. Also, this will help create a more relatable relationship between her and the audience as she will look like any average teenage girl and our female target audiences will find that this appearance is similar to their own therefore resulting in a more relatable relationship. I have included this character so that the sequence creates a bigger surprise towards the audience and makes the sequence more unique as a female antagonist isn't common and would build better relationships. Betties representation only changes when the identity is revealed and at this point she now has the addition of blood around her mouth. This would appeal to the audience more as it would interest them more as it's something they haven't seen before so they become more engaged and build an alternative relationship. Furthermore, they become more interactive as the female is having more dominance than the males and this is unusual within any type of genre.This also appeals to the target audience as they are the same age range at 15-17 so they can find it more relatable as it can be a similar scenario to their everyday lives so it benefits them more and they have the ability to build a better relationship. Also, Betties character as a student can relate to the audience as the majority of the target audience will still be in school so this makes the character more relatable.

There are also two other characters who are both male however their role within the sequence isn't as big as the role of Bettie. Both of these male characters are very similar as they share similar characteristics. Both characteristics are represented in a subversive ways; Kane end up being one of Betties victims so this displays that he is obviously weak and not strong enough. This is subversive representation of this gender as males are stereotypically stronger than female however this male character appears to be weak and clearly was vulnerable. The other male seen within the sequence is Freddie. Freddie's character hears Kane scream after Bettie attacks him and then shortly after he discovers Betties true identity. Once Bettie reveals her identity to him, we see a view of him portraying a frightened facial expression which shows that he is clearly fearing this female character. Furthermore, just by the expression we can see that she is more mentally dominant. This is a subversive representation of this gender as this male is being cowardly towards a female which isn't expected of this gender as males are expected to overcome females both mentally and physically. Both these characters appeal to the audience as the audience automatically become more engaged as they are shocked that two male characters are both acting in a subversive way. Also, the feel more sympathetic towards this characters and build a more closer and trusted relationship because they are keeping the same identity throughout in comparison to Bettie who changes which causes a change in the relationship with her as she betrays the audience. This appeals to our target audience as they are the same age group as these characters and also are living the same role as a student as a 15-17 years old therefore they can find it more relatable. Also, the target audience would feel more engaged as they see two males being weak towards one female so they may change their opinions and views of who is the more dominant gender.

Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Firstly, the brief was to create a two minute opening sequence for a thriller genre by researching into a range of elements in which would help contribute towards the planning of the sequence. Before we created our sequence, we were allocated to groups consisting of 3 group members. In my group there was myself, Elizabeth Cooper and Kane Faulkner-Wild. Within our group there were various production roles that were assigned to different members of the group. Firstly, the roles of 'Director of Photography' and 'MES co-ordinator' were assigned to me. This meant I was in charge of what the camera is filming exactly and what the positioning of the objects within the frame were. Secondly, Elizabeth's roles were 'Screenplay writer' and 'Music producer'. This meant that she was in charge of creating the base narrative for the sequence and creating the different types of music and sound effects to be included within the sequence. Kane's roles were 'Director' and 'Producer' which meant that he had control of gathering the group and controlling the different activities and what the different things to be produced were, Both Elizabeth and Kane took the roles of being the actors in which they were assigned to play the role of the two main characters (antagonist and victim). All three group members took the role of being editors as we all had different editing ideas and techniques that we wanted to include. Furthermore, the responsibility was to insert different editing techniques at different points throughout the sequence to build up different elements e.g slow editing when the suspense is building up. As mentioned previously, my roles of 'Director of photography' and 'MES co-ordinator', my responsibility was too control how and what was being filmed by including a variation of different techniques using the camera. Also, I had the responsibility of controlling what/how the actual scene was layed out. This was by how the characters and objects were positioned and represented and also the lighting of the scene. The layout of the scene was in my power. I believe myself and my group worked well as a group and we all took great power and responsibility in our different roles. Furthermore, our combinations of different ideas and techniques helped to make our sequence more captivating and conventional. I believe that we have created a very successful sequence as we included a wide of range of different thriller conventions and key elements such as tensions, suspense, shock and surprise being built up throughout which helped to engage the audience more which helped to contribute on how successful our thriller was.


Firstly, there are various conventions that are included within any thriller genre. Some of these conventions are the use of an antagonist and protagonist. This means that the films contains a villain (antagonist) and also a hero/good guy (antagonist). For example, these conventions can evidently seen within 'Batman' films. This could be by Batman himself being the protagonist as he plays the role of the hero within the film as he saves many lives. The role of the antagonist can be seen within the role of the Joker as he takes many peoples lives away and is seen as the villain. These are essential within a thriller as they determine the type of relationship that is built between them and the audience, resulting in the audience to engage more within the film. Within my sequence, we included the role of the antagonist and included it within Elizabeth's character as she murdered Kane's character.  Also, another convention is the use of hidden identity. This is conventional as it helps to create more tension, suspense and enigma which then helps the audience to become more engaged within the film as they want to know who the antagonist is. This conventional can evidently be seen in 'Insidious 2' as they do not reveal who the murder is. I included this for half my sequence as Kane's disappearance was a mystery until another character showed the audience that it was Elizabeth's innocent character. I included this convention within my own sequence as I found it contributes to the high tension levels and keeps the atmosphere mysterious which is ideal for a thriller film. Furthermore, another convention is the use of blood. This is conventional as it builds up a high intensity and tension level as it will immediately alert the audience that someone has died which would engage them more within the film. For example, this convention can be evidently seen within films such as 'Saw V' as when the victim is getting murdered the audience can see his blood within the camera frame. I included this convention within my sequence at the point where Elizabeth's character reveals to the camera the blood around her mouth suggesting that she has just eaten someone. This is ideal, as the audience are now finding out her true identity which is helping them to engage more as they want to know whether there is anything else they don't know.

In my sequence, we  have included a range of generic conventions such as the use of low-key lighting. This was conventional as it contributed to the high levels of suspense and makes the atmosphere more mysterious. This could be evidently seen within our sequence throughout the whole sequence as we felt if we only used low key lighting then the narrative would be too predictable and wouldn't impact the audience as much as it could therefore resulting in the sequence not reaching its full potential. We discussed that if we use the low key lighting  For instance, at the start when Bella goes missing the low key lighting suggest that this is mysteriously dangerous behaviour and as the light doesn't brighten as the sequence continues, this suggest that the danger is within the region. Also, it engages the audience more as it makes the scenario more dangerous and builds the tension. I also included the element of blood within the sequence at the point where Elizabeth's character turns to the camera to reveal the blood around her mouth suggesting that she has just murdered someone by eating them. This could be identified at the point where the close up camera reveals Betties true identity. This is conventional as it raises the tension that she has just eaten Kane and also states that someone has died which then builds up the suspense and intensity of whether there will be a second victim and engages the audience more by making them feel paranoid. Moreover, I have also included the element of an antagonist in which could be identified when Bettie faces the camera and the blood is shown around her mouth. This is conventional as it displays that she has killed someone and engages the audience more as the relationship has changed now that her true identity has been revealed. Furthermore, this can also be unconventional towards the genre as commonly the role of the antagonist is played by a male as they tend to be more dominant and powerful than a female, which changes the relationship with the audience as it builds a sudden shock. I not only followed the generic conventions but also challenged the conventions because I wanted to make my sequence more unique because if I followed a typical thriller storyline then the audience would be shocked and could easily predict what is going to happen which then ruins the impact that the sequence has on the audience whereas if I challenge the conventions by experimenting with a range of different conventions then not only is the sequence less predictable but the audience would be more impacted as they would be more surprised. For example, I included a female antagonist as it would be a bigger surprise towards the audience as they would typically predict one of the male characters to be the antagonist because of their characteristics.

My opening sequence defines the genre as it consist of a range of different generic conventions such as hidden identity, low key lighting, antagonist etc and builds up the key elements (shock, surprise, suspense & tension) throughout which is essential for this genre. Also, a small fright is included to give the audience a small scare and jump so that they do not lose interest. Furthermore, it states and displays the antagonist and victims and helps the relationships to be built. I can relate my sequence to successful thrillers such as Saw V. The different Saw movies are all famous successful thriller films as they contain a range of conventions and also give the fright that a thriller needs. In Saw, the antagonist is 'Jigsaw' which is a evil masked doll so isn't a typical antagonist. Just like in my sequence, I use a female that murders people which is unusual as female are not usually expected to take part in a role of a murderer, Also, Saw films consist of a low key lighting which makes the atmosphere appear more dangerous and mysterious as it includes a lot of tension and suspense. The use of low key lighting can also be seen throughout my sequence as it helps build the tension and engages the audience more. The title of my sequence is called 'DEVOUR' which is another word for 'Eaten'. This title is conventional towards a thriller genre as the word 'eaten' suggest that something has been murdered caused by it being eaten suggesting an animal or cannibal is the antagonist within the sequence which builds the tension up. We chose to use 'Devour'  has most people are unfamiliar with this term so the storyline wouldn't be predictable and ruin the impact on the audience which would then make our sequence more successful.












Wednesday, 4 February 2015

Thriller Final Cut- Miss Georgiou

This is my Thriller Final Cut




Malu Pillai- 9361

I worked along side -

Elizabeth Cooper- 9040
Kane Faulkner-Wild- 9329

Sunday, 4 January 2015

Rough Cut - Miss Georgiou



Audience feedback is vital towards any production because it is important that the producers understand how impacted their target audience are. Furthermore, the use of feedback also gives the opportunity for improvements to be made so that the audience can be more impacted and this would then ensure that the production is more successful. From the feedback that the production team can make points on the strong and weak points within the production and make adjustments to ensure that the production is improved. Knowing any weaknesses is beneficial as you know what parts of your production are not working and it will help improve the production. It is also important because you can make improvements on what the audience say. It is also a hard process as many people will have many different opinions and views but selecting the majority of peoples opinions could make your production attract more audiences. In addition, it can made a production more popular as the more people that enjoy the production then the message will spread more and attract more viewers which also then contribute on how successful the production is. Audience feedback also gives the ability for the production to be improved from another persons perspective.

We received our audience feedback from our target audience from various different strategies such as from the screening of production, questionnaires, posting our video on YouTube and focus group. We filmed and created our rough cut and used the software 'Final Cut Pro X' to add our different elements such as editing, sounds etc. Once this was created, we uploaded the rough cut video to YouTube and asked the audience to post their opinions and feedback about the sequence so that we could review the audience's feedback. We also viewed our rough cut once it had been completed and produced a screening production for our class so that they had the ability to give their opinions and feedback towards us so that we know how to improve the sequence. Another way that we analysed our audience feedback was creating questionnaires. This had taken place before we created the rough cut as the purpose of this was to find out more about the audience and their interest. This would benefit our sequence as we would have a better knowledge of what the audience would want to see within a thriller sequence and we could also analyse what they find 'typical' so that we could avoid that to give them a better shock. I find that the best way in which we reviewed the audience feedback was the process of uploading the rough cut to YouTube as I find that was the most benefiting way to view the feedback as the audience could watch the sequence numerous times and have the ability to give more feedback to us. Furthermore, this gave us a wide range of audience in comparison to the other strategies as the audience's in the other strategies were limited which meant that we wasn't able to reach our full potential whereas the YouTube method meant that anyone could watch the video and post the feedback; this feedback would benefit our production and the film industry as it gave us the opportunity to review different opinions and take on board the comments that they gives us and make changes to our production. Furthermore, this would make our production would be more successful than before as now we would give the audience a production in which they edited to make it suited towards their interest. From the production being successful, this would benefit the film industry as it would attract more popularity as it is now satisfying more people, therefore making the production more successful and also increases the economic income as a result as the viewers increase. 


POSITIVE COMMENTS

The first positive comment that we received was based on the sound effects and music that we included within our sequence. The audience enjoyed this element within the sequence as they found that this was a positive impact as the music contributed in helping the tension levels build up. This was effective as it helped the audience to become more engaged within the sequence and made them become more on the edge of their seats which was a positive reaction. Clearly the music behind used in the sequence was impacting the audience if it helped build up the tension and intensity. I believe the audience were most affected by the music where Freddie was walking up behind Bettie as that is where the music levels were the most intense and dramatic in the tension build up. I am happy with this particular feedback that I have received as the audience are reacting to the sequence in the way that I intended them to. I felt if we were too include music that would build up then they would become more engaged and would react better making it more conventional towards the thriller genre. 

The second positive feedback that we received was based on the narrative of our sequence. We received the positive feedback on this element because the audience found that this was a unique narrative. They enjoy the narrative as it was unusual from a typical thriller narrative. The use of a cannibal is unusual therefore the audience were more engaged as the audience are not use to seeing this type of story line so they are more interested. Furthermore, the narrative is unexpected as the audience wouldn't expect the only female character to be the antagonist as usually the female character tends to be the weak, vulnerable character so this creates more of a surprise when the identity is revealed. I am happy with this particular feedback that I have received as my intentions have gone to plan. Me and the rest of my group wanted to create a unique narrative so that the audience would be more interested and engaged as it would be something that they haven't seen before. Furthermore, we felt if we was to go along and create a unique narrative then the audience would build more of an interest. 

The third positive comment that we received was based on the idea of a hidden identity of the antagonist. The audience felt that this was a positive impact towards them as they felt that this created the shock and the surprise that a thriller genre needs as it makes it more conventional towards a thriller genre. Furthermore, they fund that this idea was a good impact as none of the audience expected the female character (Bettie) to be the antagonist. As said previously, typically the female characters would be the weak, vulnerable so when Bettie's identity is revealed towards the end of the sequence this creates a sudden surprise towards the audience. From this point the audience have the ability to create a different relationship with her as the audience perspective changes once they realize that she is the antagonist. This is unexpected for the audience as they expect one of the boys to be the antagonist as they can easily over power the one female however this is not the case. I am very happy with this feedback that I have received as the hidden identity help the audience to become more engaged as this was a shock towards them as it was something that the audience was not expecting. Furthermore, I also am happy with this feedback because this made the thriller more successful as it managed to successful create key elements of a thriller such as shock and surprise which made it more conventional and successful.

CONSTRUCTIVE COMMENTS

The first constructive comment that I received was based on the shot where Bettie reveals her hidden identity as the lighting was uneven. We received this feedback purely because we were delayed on the filming schedule so we rushed the last scenes. Due to the weather becoming dark quickly, we had to film Bettie's reveal in the dark because of this we had to film her scene in a darker location so by this the lighting of the sequence was uneven in contrast to the rest of the sequence. This made the sequence less successful as it was easily noticeable. I find that this was disappointing as it let down the whole of our sequence. We included all different various elements too build up the tension and intensity and then it gets let down by the lighting the background so all the tension levels drop again which makes the sequence less sequence. This would be a part of the sequence in which we definatley need to be edited as this is the lowest part of our sequence and is the let down of the whole sequence as the lighting is easily noticeable therefore makes our sequence looks less professional and loses the audience's focus on the subject.

Next, the constructive feedback that we received was to include and create more shots. The audience suggested that we were to add in more shot in order for the narrative to be developed even further. The audience made suggestions such as including shots such as Freddie's face reaction of when he see's Bettie's true identity. The audience suggested this so that they can see Freddie's facial expression when he see's Bettie along with the body language that follows after. I believe that this suggestion is very reasonable as it would clearly help to impact the audience at a higher level. Furthermore, I believe that this would help the audience to build a better relationship towards Freddie as the audience would have the ability to see how Freddie is reacting. Also, I believer that we could use camera and editing techniques such as zooming out and reaction shot so that the audience can see the intricate details on his face therefore giving the ability for a better relationship to be built.

Lastly, the third constructive feedback comment that we received was that the entire sequence needs to be slightly longer. This could be done by adding more shots however since we only need roughly just over 30 seconds, we could extend the sequence by adding more editing technique such as slow editing in order that the sequence can be made longer. Furthermore, we could also drag more scenes on by including more effects so that the 2 minutes time period could be filled up in a more efficient way. I find that this is useful feedback for our group to receive as we are too busy filming and creating all the elements for our sequence that we do not acknowledge how short our sequence is and this makes us more aware of the timings that are too be used within the sequence given that the sequence has to be at least 2 minutes. I also think that it's important for us to extend the sequence as I believe if the narrative is being explained too quickly then there is a higher possibility that the audience will get confused as they will miss out on the main focus's and this will impact on the reaction's and relationships towards the characters that we intended for them to have making the sequence less successful.


Based on the various comments and feedback that we have received, there are changes that we as a group have to adjust. Firstly, we need to edit Bettie's identity reveal scene because of the odd lighting in the background. We will adjust and edit this scene by re-filming this particular part at an earlier time within the day so that the lighting will be lighter however if the lighting is brighter than the rest of the sequence we always have the ability to use our editing techniques such as adding filters to make the lighting more low key. This would make our sequence more successful as all the lighting's would now be the same so now the audience can focus on the actual sequence and narrative rather than losing the focus caused by lighting variations. Secondly, we need to edit the sequence by adding more shots such as adding a reaction shot of when Freddie see's Bettie bloody face. After this has been included the narrative can carry on of when Freddie starts running away. This would make our sequence more successful as the audience will be impacted as they will have the ability to build a better relationship with Freddie as they start to feel more sympathetic relationship which also help to engage more. Lastly, we need to fill the 2 minute space by making the sequence longer which could be done by editing the sequence to make it longer such as adding slow editing to drag the scenes on. Furthermore, we can make the sequence longer by adding more shots, for instance we could add a shot of Bettie at the end of the sequence to see her expression towards Freddie.


This is a piece of video evidence that we uploaded on to YouTube in order to receive our audience feedback for our sequence.